Our Programs

B2B Key Account Management


Through this program, you are invited to be able to look more closely at how to prepare and manage marketing strategies for B2B businesses. Starting with a fundamental understanding of what a B2B is and how B2B differs from B2C. How do we design a fundamentally market mapping and targeting of the market, identification of who exactly the macro and micro target, what will be the pain and the gain for them, and how we can meet their expectations in a more appropriate and better way than competitors. In this program, you are also invited to see how big the role of Branding in B2B business and what kind of efforts that we should do in building communications for creating the leads. In the end, you will be invited to understand the importance of relationship marketing in B2B and how does Key Account Management can be the answer to these needs.

Delivery Method:

  • Lecturing
  • Case studies
  • Discussions. 


After completing this program, participants are expected to be able to prepare and manage marketing strategy for B2B businesses.


  1. Top management
  2. entrepreneurs
  3. senior managers across department
  4. middle and senior managers from marketing division
  5. business development
  6. R&D
  7. market research
  8. sales and other divisions closely related to the customers, sales, business development or marketing.


  1. B2B vs B2C: What is B2B Marketing Strategy?

  2. Managing Customer Value: Segmenting and Targeting B2B Customer

  3. Managing Customer Value: Understanding Customer Pain and Gain
  4. Managing Customer Value: Our Value Offering
  5. B2B Brand Strategy: Branding and lead generation
  6. Relationship Marketing: Key Account Management.
Download Syllabus


  • 28 Jul - 29 Jul 2020
  • 27 Oct - 28 Oct 2020